The song gained viral popularity on TikTok and Instagram, particularly in mid-2023. It started with a sped-up remix of the song, which was widely used in emotional and dramatic videos. One of the most notable early uses was a video of a desi bride getting emotional at her wedding, which garnered over 60 million views

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How It Became a Meme

The “Moye Moye” meme, a catchy phrase that has taken the internet by storm, originates from the Serbian song “Džanum” by Teya Dora, released in March 2023. The phrase “moye moye” is a direct translation of the chorus lyrics “moje more,” which means “my nightmares” in English.

The Rise to Fame

The song gained viral popularity on social media platforms like TikTok and Instagram, particularly in mid-2023. A sped-up remix of the song became a popular sound clip, used in a variety of emotional and dramatic videos. One of the most notable early uses was a video of a desi bride getting emotional at her wedding, which quickly amassed millions of views.

The Meme’s Spread

The “Moye Moye” meme quickly spread beyond its initial popularity in Serbia and gained traction in countries like Bangladesh and India. The sound clip became synonymous with sadness, heartbreak, and emotional intensity. Its widespread use led some users to express frustration over its overuse.

Cultural Impact

The “Moye Moye” meme is a testament to the power of music and its ability to transcend cultural boundaries. The phrase’s emotional resonance and the catchy melody made it a perfect fit for the content created on platforms like TikTok and Instagram. The meme’s popularity highlights the global nature of internet culture and the speed at which trends can spread across the world.